Next time I will pass a Lush shop I will buy a bar of soap there as my reverence for growing the pool of companies which pay their fair share of tax. Fair tax mark is the new fair trade. It is a label for good taxpayers and it recognises and accredits businesses which do not practice tax avoidance or dodging. In light of the current HSBC scandal, companies like Lush win without doubt. In this brief video Mark from Lush explains why he thinks it is better to be transparent, straightforward and avoid ‘scheming’. I think, it is inspiring and gives hope that thinks can change and be changed.